Mirour Shopper Privacy Notice
Effective Date: Wednesday October 14th, 2026
This notice explains what happens to your information when you use an in-store or online experience powered by Mirour, for example by scanning a QR code, tapping an NFC tag, or using a tablet in a store. Lutely Inc., doing business as Mirour ("Mirour"), runs the technology for the store or brand whose experience you are using (the "Brand"). The Brand decides how your information is used for its marketing and is the sender of any emails or texts. Mirour handles your information on the Brand's behalf, as its service provider.
1. What we collect
What you give us: name, email, mobile number, and your answers to forms or questions.
What you do: products you view, save or ask about, chat messages, and which store and touchpoint you used (your phone or a store tablet).
Device information: browser type, IP address and approximate location from it, and cookies or similar technologies. On a store tablet, this is information about the store's device, not yours.
Purchases: if the Brand connects its store system, what you bought from that Brand.
Consent records: when and how you agreed to emails or texts, and when you opted out.
2. How it's used
To give you recommendations, saved items and answers
To let you log in with your mobile number, and to send you what you asked for, such as login codes, a list or your picks
To send the Brand's marketing emails and texts, if you agreed
To help the Brand's staff assist you in store
To show the Brand how its experience is performing
To run, secure and improve Mirour's services, including with de-identified, aggregated data that doesn't identify you
3. Who sees it
The Brand whose experience you used. Your information is not shared with other Brands that use Mirour.
Service providers that help deliver the experience and messages, such as hosting, email (SendGrid) and text (Twilio) providers, bound to use it only for that purpose
Authorities, when required by law
A buyer or successor, if Mirour or the Brand is involved in a merger or sale
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent will not be shared with any third parties, except service providers that deliver the messages.
Mirour does not sell your personal information.
4. Your choices
Emails: unsubscribe using the link in any email.
Texts: reply STOP to any text.
Opting out from one Brand doesn't affect others.
5. Retention
Your information is kept while the Brand uses Mirour and as long as needed for the purposes above. When the Brand leaves Mirour, it is deleted within 90 days, except consent and opt-out records, which are kept for at least 5 years to show your choices were honored.
6. Your rights
Depending on where you live, you may have the right to know what information is held about you, and to access, correct, delete or get a copy of it, and to opt out of certain uses. To make a request, email hello@mirourmirour.com and tell us which Brand's experience you used. We'll work with the Brand to respond within the time the law requires. You won't be treated differently for using these rights.
7. Security
We use reasonable safeguards, including encryption in transit and access controls. No system is completely secure.
8. Children
These experiences are not for children under 13, and we don't knowingly collect their information. You must be 18 or older to join a text program.
9. Changes
We may update this notice. The date at the top shows the latest version.
10. Contact
Lutely Inc. (Mirour) · hello@mirourmirour.com
